But as you scale your company, you may start to find them limiting and insufficient and be on the hunt for more advanced features. There’s no denying that the free app offers plenty of handy features for small businesses and entrepreneurs. Likewise, if you’re a small business, you’re perhaps already using the WhatsApp Business app yourself to respond to these queries. ![]() But some will have also realized that it goes beyond personal use and have started to use it to contact businesses for customer service-related queries. On a consumer level, WhatsApp is known by most as a popular instant messaging tool to keep in touch with family and friends. ![]() WhatsApp Business API or WhatsApp API is one of the two WhatsApp Business solutions launched by WhatsApp in 2018.
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